More
than three-quarters (76%) of U.S. lesbian and gay
respondents have a current passport, compared to 24% to 30%
of all adult US citizens.
Gay
and lesbian travelers took a median of five overnight trips
in the preceding twelve months, including two leisure, two
personal and one business trip. 24% took five or more
leisure trips, 24% took five or more personal trips, and 19%
took five or more business trips.
Respondents
spent a median of 29 nights away from home (average 6 nights
per trip).
Respondents
flew a median of six times in the last twelve months (3
round trips), and 81% purchased an airline ticket online.
Respondents
spent a medium of 14 nights in hotels. 77% purchased
accommodations online at least once. The top motivations for
choosing a hotel are reputation for gay-friendliness and
location near attractions.
34%
of U.S. respondents took a cruise vacation in the last year.
In comparison, 34% of Cruise Lines International
Association’s (CLIA) mainstream target market has ever
taken a cruise. 62% of survey respondents expressed interest
in a cruise.
Gays
and lesbians choose vacation destinations that are
recommended by friends, offer unique attractions, and have a
reputation for gay friendliness. The availability of online
information is important in getting the necessary
information to this audience to plan a trip.
25%
of U.S. respondents traveled and spent at least one night
away from home to attend a gay pride event.
